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I can help accelerate your business growth

Will Muhlenfeld is an independent business development strategist and marketing consultant helping stakeholders build better systems for customer acquisition and retention. He typically works with medical spas, doctors in private practice, e-com shops and local businesses selling professional services. Schedule a consultation with Will to see if he can help your business achieve next level results. 

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I can help accelerate your business growth

Will Muhlenfeld is an independent business development strategist and marketing consultant helping stakeholders build better systems for customer acquisition and retention. He typically works with medical spas, doctors in private practice, e-com shops and local businesses selling professional services. Schedule a consultation with Will to see if he can help your business achieve next level results. 

"Will delivers serious business results. He knows his stuff and it works!"

Dr. Anil Rajani

Rajani MD

"40% boost to our top-line revenue in less than six months!"

Dr. Amy Wilson

New Image Cosmetic Dental

"Helped us DOUBLE our web traffic from Google search and maps, proving a measurable boost on our bottom line"

Angela Rosen

Penelope & The Beauty Bar

"Helped us launch as second location and bring in dozens of new patients right away"

Dr. Julie Reil

Shiloh Medical Clinic

"Super impressed by our Google Ads performance and lead quality"

Alexa Shuman

Style Aesthetics

"300% boost to the return on our ad spend. Will has been a true asset to our business" 

Dr. Jamshid Tamiry

Hautspa Medica

"I was skeptical at first, but Will has been far and away the best thing that's happened to our business from a marketing standpoint" 

Daren Brooks

The Bridge Recovery Center

"Will really delivered for us when we needed it most and has really helped us grow our med spa" 

Walter Hansen

EMCA Laser Aesthetics

"He filled up my aestheticians schedule with patients who buy our most profitable services" 

Quenby Ravenwood

Quenby's Aesthetics

"He went above and beyond and completely transformed my business for the better" 

Johanna Trass

High Desert Aussies

"Very slow new patient growth before connecting with Will. He turned it around and results have remained consistent"

Dr. Usha Mantha

Verve Med Spa

"He overdelivered on his promises and I'm so happy with the way things turned out."

Lynne Himes

L.A. Design

"Our brick-and-mortar store has been in business since 1977 and Will helped up sell our products online with resounding success"

Gwen Croghan

Chalet Market

How it works

I work directly with stakeholders to strategize, plan and execute marketing strategies that deliver predictable business results. My approach uses smart systems that I've developed, battle-tested and proven in different markets across the U.S. My clients consistently see a measurable increase to their top-line revenue growth and profitability. 

Unlike a typical digital agency that sells cookie-cutter marketing services and bloated packages, my consultative approach aims to get into the weeds and improve your whole customer acquisition and retention process end-to-end. That means identifying and executing on the problems and opportunities in your business and marketing that have potential for the greatest impact. 

What follows here is a breakdown of the typical consultation process in order of priority. There is more I can assist with beyond the scope of this list, but these are the fundamentals.

Craft a compelling value statement

We need to first get serious about the the customer you are serving. This is the raw material that is the foundation of your branding, messaging and advertising. Most businesses (the bottom 90%) have no clear value statement, or one that is bland, boring and non-specific in addressing the needs of their customer. 

Marketing only works if you have the right message, reaching the right people, across the right medium. And you can't hit a target you can't see . If you want to be the best, then we need to come up with concise and crystal clear answers the following questions, as uncomfortable as it may be. I will help you do this from scratch, or I will help you fill in the missing parts based on what you have now. 

Who is your ideal customer? What is their profile?

What is the main problem you are solving for them?

What is their dream desired outcome from doing business with you?

What specific concerns, desires and emotions are motivating them?

Why should they buy from you over your top competitor?

What personal, industry and cultural trends are influencing their decisions?

What are the unique benefits you offer to customers?

Where can your customer be reached most effectively, online and offline?

What are your top competitors doing better than you are now?

Gather and develop your brand assets

You need to have compelling visual branding to stand out. And you need to have your important business assets sharpened, organized and ready to deploy. These assets need to be high quality and up to date. Along with your value statement, this collection of assets is the the second pillar of your marketing foundation. I will help you gather, create and organize your business assets for marketing deployment.

Media Assets

Logo and brand graphics

Photos and profiles of key staff

Photo of staff together in a group

Photos of facility interior / exterior

Photos of customers interacting with staff

Photos of customer results

Photos of staff in training

Welcome video from the biz owner (1-2 min)

Web & In-office Assets

A complete list of your credentials, recognitions, achievements, education, awards, certifications, charity or non-profit affiliation etc

A complete list of your services and products (with pricing); brands carried, technologies used etc

A complete FAQ w/ answers to common questions, appointment policies, return/refund policies, privacy policy, financing options, membership etc

Patient forms and legal documents all organized in one shareable folder

Customer feedback surveys and the means to deploy them

Take-home kits and promotional swag

Printed brochures and services menu

Process improvement & documentation

The key to delivering a world class experience for your customers is consistency. Customer retention and referral frequency hinges on your business' ability to deliver a consistent high-quality experience, so customers know exactly what to expect every time. This takes a hospitality mindset and detailed documentation of your essential business processes. These documents are the core of your staff training and onboarding. I can help you write and develop your processes so they can be readily utilized in your day-to-day operations.

How the front desk handles calls from new patients

How the front desk handles appointment cancelations

How consultation and follow up is managed for new patients

How social posts and email communications are managed

A check list of touchpoints through which the customer is engaged

A list of friction points for customers and solutions

And more

Clean up your digital business profile

Google is the primary, but not the only, place online where people find local businesses providing professional services. We need to ensure that every directory where your business is listed online has correct and complete information that is an exact match across all platforms. Along with high quality photos that communicate your brand. This is essential to maximizing your visibility in search and maps across the web.

Google

Facebook

Instagram

YouTube

Bing Maps

Apple Maps

Yahoo Local

LinkedIn

And more

Create a sales-focused landing page for advertising

Your website is like a brochure, providing general information and resources for your customers. But it is not the best place to send people who click on or otherwise engage your advertising. We need to create a one-page sales page, separate from your website, that is designed with the sole intention of converting new customers. 

Build-out and streamline lead funnel

The channels and roads through which customers engage with your business need a process to be efficient and effective. And to ensure no leads fall through the cracks. This strategy utilized technology to automate certain processes, and directs manual actions by your staff so customers get a consistent experience every time. And so your leads can be easily managed by your staff. 

Deploy paid advertising media

There are many places online and offline where you can advertise your services and reach your customers directly. Focused targeting, solid copywriting and a diverse collection of ads will win you new customers. And it takes a professional to do it right. 

What I need from you

My approach is hands-on, doing the most critical work myself with total accountability. I have the knowledge and experience to analyze your unique business situation and prescribe the right plan for action. I have a tool belt of marketing skills that I've continually sharpened over the past 10+ years in business.  I also engage a team of top-1% freelance contractors to assist with tasks outside my circle of competence (i.e. graphic design). 

But Marketing isn't magic. Your input and involvement is critical to success. As a business stakeholder, you know your customer and your process better than anyone. You must make time in your schedule to assist with the important marketing tasks and coordination outlined here or appoint someone else on your staff who can help with the administrative tasks. 

Schedule a consultation with me to see if I can help you get to the next level in your business results!